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Local businesses are often intimidated by SEOLocal businesses are often intimidated by search engine optimization (SEO)Â because it feels like a marketing activity that only large companies (withÂ unlimited budgets and staff) dominate. However, SEO is actually an easyÂ marketing activity for local businesses to capitalize on if they can do a fewÂ tasks consistently.Â
Make sure you are categorized as a local business. Before you can start optimizing for search, you need find out how your businessÂ presents on search. If you are an online business but work in an area youÂ arenât qualified as a local business. However, if you have a storefront orÂ service a particular local area, you are classified as a local business.